Create A Subject Line Swipe File

You are probably aware that email marketing is the most powerful form of marketing online today.

Every top marketer uses email to deliver their message for one very good reason.

It is simply the most cost effective marketing method available on the Internet.

I know that you know that email marketing works, and is stronger than ever.

What you might not know is how much impact the subject line of your email has on the effectiveness of your message.

After all, you can go to great effort to write a compelling message, paying careful attention to all the nuances of paragraph length, just the right word here or there, and more.

But if your message is never opened all of that work is wasted!

So let's look at how you can get more of your email messages opened and read.

The key element here is the subject line

Almost everyone gets too much email or uses filters to reduce the amount they receive.

And almost everyone is busy, with too little time to do what he or she wants to do online.

This has created a generation of scanners. We scan 100 or 200 emails, looking for the ones that are worthy of our time, in about 10 minutes time.

And that's why YOUR subject line MUST shine if you want to compete and win.

If you think of your email as an ad then the subject line is the headline for that ad

We often hear copywriters say that the right headline can "increase sales up to 800%". While that's probably a bit hyped up, the right headline can have a huge impact on sales.

And so can the right subject line have a huge impact on your email open rate.

Rather that reinvent the wheel, we can create a subject-line-swap-file for use anytime we need it.

Here's how to do it in a few easy steps.

NOTE: A "swap file" is just a way to say a document that contains bits of copy that you will use later on. Many writers use swap files for headlines, the closing section of a web page and more.

Of course we should never copy anything some else writes word for word - but DO use subject lines you like for inspiration.

Choose What To Put In Your Swap File

Look for headlines that appeal to you.

If something appeals to you, the chances are it will appeal to others as well. These are the messages to keep.

Look for email that gets filtered into your "junk" folder.

You must avoid these like the plague! These emails are the ones not getting opened now.

Don't let yours become a victim of the filters too.

Separate These Emails Into A Special Folder

No need to clog up you inbox with these messages, so either copy them and put them in a text document or create a special folder just for them.

Creating a special folder is better since you will be able to sort them by sender or subject, which is the next step.

HOT TIP: I suggest my clients use an separate email address just for marketing messages. I suggest they receive personal email at one address and use a different address for joining lists.

This saves your time and makes sorting easier too.

Group Them By Type Of Product Or Sender

The key here is to look first for who sent the message.

If it's someone you know is successful online pay close attention to the subject line.

I can promise you that they did.

These are often the best subject lines from which to draw your inspiration.

It is often worth joining the list of top online marketers for this reason alone. Reading their emails is like a short course on email marketing!

Next, you want to read each message to see what it's about.

Then group the messages by the type of product being promoted.

Information products are promoted differently that Network Marketing which is different from real estate.

By grouping the messages you have a mini-swap file by the type of product you are promoting.

Pay Special Attention To Repeating Subject Lines

These are often the messages that have stood the test of time.

I have about five subject lines in my swap file from 2001. I still see these used today and can assure you that they would not still be sent if they did not work.

Now that you have created your swap file, it's time to do some marketing.

Pick your top selling product (or the one you want to sell) and find a subject line where the message is for a similar product.

Then rework that subject line until it retains the same meaning but is your own.

Of course, never use a subject line as you find it. The point here is not to take someone's work, but use that work as inspiration for your own work.

Now send out a selling message using your new subject line and see how it goes. If it's successful, copy it to a permanent file to be used again. If not, go on to the next or refine it and try again.

By always staying truthful in your subject lines, using proven concepts found in your subject line swap file, and being consistent in your efforts, you will see an increase in the profitability of your email marketing.

And that's a beautiful thing indeed.

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Be the Hammer - Make All Your Problems Look Like Nails

Having recently embarked on a vigorous campaign for our on-line business, I have encountered problems which have seemed insurmountable. Since embracing social media is imperative for any contemporary marketer, Facebook, Twitter and LinkedIn have become fairly simple tools to use but when I began several months ago, they seemed impenetrable.

Similarly, the newer viral marketing requires discarding old habits which no longer work, re-learning methods of traffic acquisition and message design. The constants are learning both as noun and a verb. Google key words have become so expensive that for many of us, they are no longer viable for our small businesses.

How do we handle all this change which can seems chaotic?

Here are some techniques which have worked for me.

Create a plan. Sure, it may sound too simple but that is the only way to make a path through the chaos. The alternative is to flit from one activity to another wasting valuable time and energy. Devise the list of the most important activities which can potentially result in desired results- for me, that is increased traffic and customers. Share the list with your partners to assure that you are all on the same page; in environments of great change like that of on-line marketing in 2012, it is dangerously tempting for a team members to run off in different directions resulting in wasted money and time. Prevent that through frequent and clear communication among all your partners. Learn patience. Once again, this is so easy to say but so incredibly important. Take frequent breaks for exercise, and fun. Celebrate accomplishments. Cutting to the Chase   Capture Attention With Email Marketing   5 Tips to Boost Your Email Marketing   Don't Ask Too Much From Strangers   Six Simple Ways to Engage Your Email Subscribers and Strengthen Relationships   Mass Mailing: Success Oriented Advertising Solution   

E-Mail Marketing - Factors That Enable Effective Implementation

The objective of marketing is to reach potential customers and win them to the advantage of your business. Email marketing is an important aspect of the Internet marketing plan. Let us discuss the factors that make email communication more effective.

Email marketing is one of the most effective IM strategies Email marketing has emerged as one of the most powerful strategies in Internet marketing. This involves sending individual messages to each customer and get inputs therefrom later. It is a means to strike a relationship between seller and the buyer. As emails can be targeted personally, it is easy to reach the customers.

How to make it effective? Having recognized that email marketing is an effective tool in Internet marketing, you should use techniques to make it more effective.

To make this strategy more effective, personalize your emails. Use software that enables you to send mass emails. Include personal details such as name, address of your company, etc. Ensure that you give a clause saying that the email sent to you is not a spam generated by computer. Following are furthermore details given out on effective implementation of email marketing.

E-mails should be readable Important aspect of email marketing is the content therein. The content should be prepared focusing on the buyers needs. It should be relevant and intelligible to the buyer. The language of the text should be easy-to-understand, engaging and concise. There should not be any errors in grammar or punctuation. If you furnish any image in the mail, it should be relevant to the product/service that you are marketing.

Use a trustworthy sender name Your email should reflect your genuine interest in the customers and your desire to extend the relationship with them. For your customers to feel that you are genuine, you need to appear trustworthy and reliable. For this, you need to give information in your email that is authentic and verifiable. One of the sure ways of gaining the confidence of your customers is to have a trustworthy sender's name in your email. The email should detail the personnel (sender) involved in the business. Information pertaining to the company/person should be furnished in the email to enable cross checking, if anyone needs.

Subject should summarize the content The subject of the email should state the essence of the message in the email text body. Otherwise, people may not be interested either to open the mail or read it. The subject should also let the reader know what actually the email contains in its body.

It's not worth if your emails go in to spam/junk folder If the email you have sent gets dumped in the spam/junk folder, it will lose the attention from the potential buyers. Mention a request to make the email from your company/business to go neither to the junk nor the spam folder.

Make the links appear different While sending emails, let the prospective buyer have a glimpse of your business website or the specific landing page. Furnish the relevant links. While doing so, present the links in colored and underlined text to make it easy to locate. The link is generally presented in blue. The underlining is for showing that they are links. Further, keep the links separate from the text and in a white space to emphasize their importance.

Don't trap links in images If you send images in the emails, ensure that they are clear enough and not blurred. Further, do not furnish links, if any, in the image itself. This makes the image disfigured, especially when zoomed. It may cause readers/users to skip the mail. Excessive flashy images may annoy the readers outright.

Limit link density to drive clicks Do not present too many links in the email in one go. Such emails may be rendered as junk by ISPs. The links should be relevant to the product/service marketed alone. Links not related to the content in the mail should be avoided. Further, adding links that are related only to the product/services, discounts, offers, etc., presented in the email, would lead to the probability of increased click-through action.

Take help of experts in the field Email marketing is a highly specialized work involving expertise. It is, therefore, sensible to take the aid of experts in the field. Research the Internet for the purpose. There are numerous Internet marketing companies present in the online market space. You can find the price most suitable to you and hire them for your business.

Provided these points are followed scrupulously, businesses can leverage email marketing as a powerful tool of Internet marketing.

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Hire Sellerdeck Developer Experts to Achieve Your Business Goals and Beyond

Actinic have rebranded their popular eCommerce service as SellerDeck. If you are interested in getting your traditional business online or improving an existing online business then SellerDeck developer services can help you.

These specialist eCommerce solutions developers will be able to help you choose the right platforms and software packages to get your business online.

Hiring the Experts

When you run a business you will know how important it is to become an expert in your field. Being a 'jack of all trades' is often not an advantage as the risk is you can do everything adequately, but not well enough to beat competitors that do specialise. People will want to see value for money and this is why they will want to see a professional brand image that fills them full of confidence.

- If you are not an expert in eCommerce then it makes sense to seek advice and help from someone who is.

- There are many excellent SellerDeck developer services available online. These developers have taken the time to become experts in their fields.

- This means they can provide you with specialist advice and support to create engaging and functional eCommerce websites for your online business.

- This will give you a powerful base for your online business and give you the best chance to achieve and even succeed your business goals

SellerDeck Developers

SellerDeck is a leading eCommerce platform. It does take a lot of skill and experience to make the most of this comprehensive software platform. It makes sense to hire SellerDeck developer services that are already trained and experienced in the software.

- Most businesses outsource their eCommerce requirements to expert SellerDeck developer services these days.

- This saves a lot of time and money and makes more effective use of company resources. This also ensures that you can benefit from the real experts skills and expertise to get a highly competitive online web business that stands out from the crowd.

- SellerDeck enables businesses to reach out to customers online and sell products and services effectively.

- This combines a seamless order selection, payment processing and fraud detection process for online purchasing.

- Over 5,000 online merchants use the award winning SellerDeck software every day to operate online and this provides you with an eCommerce system you can trust.

- This equates to over £10 billion worth of online transactions every year from successful online eCommerce websites.

- SellerDeck developer services can create unique and individual eCommerce websites for your business.

- These can ensure that your business stands out online and attracts the right customers to your webstore.

- SellerDeck offers plenty of opportunity for growth in the future. This means your developer can ensure your website grows with you as your business increases into the future.

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Using Opt-In Email Marketing For Your Website

If you're into opt-in email marketing, then you are taking a big step in the right direction towards making money with your product. You can do all kinds of things with an email list, and it's something that you should seriously consider if you want to blow the lid off your sales and profits.

Now when building up your email list, you need traffic. I generally recommend my clients to test the niche out by using some cheap pay per click marketing (PPC), and see if their squeeze page is collecting subscribers. If it isn't, then I recommend going into a different niche where the opt-in rate is high.

What is a good opt-in rate? Well in my opinion, anything between 20% and 40% are good rates. You can easily achieve this with advertising and free marketing - especially if you're in a small niche. You could takeover the niche and be perceived as the obvious expert in your market.

One of the things that you will want to do once you start building up your list is to keep them engaged. Offer them immense amounts of content that can help them achieve a goal or solve a problem. A few ways to keep them engaged is by offering them a blog, a forum, some articles on your site... and even encourage them to email you back in each email that you send out.

People will definitely email you back and engage in communications with you. They want to know some answers to the basic questions that they have. And sometimes, your answer will be so complex that you will just have to recommend that they purchase your course to get all of the answers that they are looking for.

Now to do all of these things, you need traffic... lots of targeted website traffic. Now this is an easy thing to do. There's always advertising, I'm sure you already know that. And there's also free marketing. There are a ton of free marketing strategies that you can use to take your business to the next level. A few of my favorite are blogging, article marketing, forum marketing, and video marketing.

You will have to test and see which options work best for your business. All of these ways can bring you the traffic you need to grow your list exponentially. The only drawback of free marketing is that it can take a while for it to really come into fruition for you.

However, the allure of earning 100% free profits is something that is enticing also. But this 100% free profits can be used to offset the costs of acquiring a new customer. So I highly recommend doing it. And they don't take a lot of time to implement.

Hopefully you will use opt-in email marketing in your business, because it can be a source of guaranteed profits for you. And this is especially true when it comes to backend marketing - but I'll reserve that topic for another day.

Good luck with using email marketing to earn more money in your online business today.

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The Attention-Grabbing Subject Line

When you're writing an email marketing message, the subject line of the message is the most important part of the email. The subject line of your email message carries the exact same duties as the headline of your sales letter, it's a "mini advertisement" to get the reader to open the email message and read the rest of your "ad". If your subject line doesn't grab the reader, he will never read the actual email message. Therefore, your subject line has to really grab their attention or arouse their curiosity!

To do this, you need to use a subject line that informs the reader of a great benefit waiting for him in the message, or reveals to him how to solve a problem.

You can also use the method of arousing curiosity by using a subject line that is a little vague, that tempts the reader to find out more about the subject if he opens the email and reads the message. Whether you use the "benefit" method or the "curiosity" method, the main idea here is to get the reader to open the email. That's all. Your main goal right now is to get the reader to open the email.

Be honest!

Don't exaggerate on your statements and never lie. Email marketing is based on trust and building a long-lasting relationship with your customers. If start off the relationship by making false statements, you will not get very far before people un-subscribe themselves from your list.

Note: Sometimes, even when your statement is honest and real, you may have to water it down a little bit if it sounds too good to be true. For example, just because you caught 100 fishes the first day out with your new "magic lure" does not necessarily mean you should state that in your subject line. It may not sound "unbelievable" despite the fact that it actually happened.

Do not use "symbols" on any part of your email message, especially your subject line. The symbols I'm referring to are asterisks (*), exclamation points (!), pound signs or dollar signs (#, $) and other such marks. Messages that use these characters are usually the first ones to get deleted since they are often viewed as by the reader as "spam". Also, avoid using hype, buzz words, or ALL CAPS. Such words may sound rude to certain type of people and ultimately the aim is to capture the attentions of many readers as possible.

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Get The Right Level of Permission From Internet Users

Internet users guard their privacy jealously, and don't take kindly to unwanted privacy intrusions, especially from businesses. They are especially sensitive about businesses pushing commercial messages on them without permission. This is such a big problem that governments worldwide have enacted privacy and anti-spam laws (some stronger than others; Australia's is in the middle of the spectrum); and Internet service providers have strict requirements about how you can use their service to contact others.

One of the simplest rules to follow is: If you don't have their consent, don't do it. Although that will keep you safe, it's sometimes too conservative; and there are times when you can be more flexible.

The type of consent you have from people in your network can be grouped into four categories, from weakest to strongest:

Assumed: You assume they are willing to hear from you, unless they complain Allowed: They have implicitly given their consent due to their past dealings with you Agreed: They have explicitly given you their consent to interact in certain ways Approved: You have such a strong relationship that you have their permission to contact them about anything

Let's look at each of these four types of consent, and how to deal appropriately in each situation.

Assumed consent

The rule for assuming consent is simple: Don't!

Don't put them on your mailing list without their permission. Don't send text messages to their phone without permission. Don't sic telemarketers on them without their permission.

The consequences can be serious. In some jurisdictions, this is illegal and could incur heavy fines. Even if it's not illegal, most reputable ISPs (Internet service providers) forbid you from doing it, and will cancel your account if somebody complains.

Most of all, though, it's bad business practice. At best, you'll be branded a spammer by the people you reach. At worst, that reputation will spread to their friends, and their friends' friends.

This might seem obvious, and yet it's surprising how often business owners knowingly violate this practice.

Don't think you get a free pass just because you give people the option to "opt out" from future contact. Some business owners assume those who don't opt out have given their implicit consent to continue receiving messages. That's the wrong way around!

Allowed consent

The next level of consent is also implicit, but this time it's legitimate, because the customer has allowed it because of your existing relationship.

For example, it's reasonable to keep in touch with past customers about a product or service they purchased, especially if you're adding value in these messages (for example, with video tutorials). If you maintain a respectful attitude and primarily send valuable information that helps them, you can include an occasional advertisement as well.

As another example, if you have advertisers or sponsors paying for access to your database, you can expose them to your network, as long as you do it appropriately. For example, you might publish a regular newsletter, and include a sponsor's name and a link to their Web site. Your subscribers will generally accept this, because you're not betraying their trust by selling their details to the sponsor.

Even with allowed consent, don't assume you will always have it. If possible, give them a way to opt out of future contact. It doesn't have to be an all-or-nothing proposition, either. If you give them the chance to choose exactly what they would like to receive, you both win: You know they have chosen it, and they know they won't be bombarded with irrelevant messages.

Agreed consent

The third level of consent - and the one that's probably the most familiar - is agreed consent, where the person explicitly asks to receive information from you. This is most common with e-mail marketing, but it also applies to people who connect with you in other ways - for example, by becoming your friend on Facebook, connecting with you on LinkedIn, or following you on Twitter.

The key to communicating with people who give agreed consent is to ensure you know exactly what they have agreed to, and limit your communication to that type of message. For instance, LinkedIn is a business networking site, intended primarily for professionals to connect with and help each other. When somebody connects with you on LinkedIn, they are usually not agreeing to receive marketing messages from you.

The most common way of communicating with people who give agreed consent is with an e-mail newsletter. This is also one of the most powerful marketing tools available to you.

Approved consent

The last form of consent is where you have such a strong relationship that you know they will approve of you contacting them - even if they haven't explicitly asked for it. In fact, they will be disappointed if you don't get in touch.

This is not the same as assumed consent (which I have already warned against). In both cases, you're contacting somebody without their explicit approval; but now you're doing it after you have established a strong relationship.

In a business context, approved consent usually happens when you're dealing with the closest people in your tribe - your best customers, your biggest suppliers, your closest colleagues, your most successful affiliates, or your joint venture partners.

There are no specific rules for dealing with approved consent, except to always respect the other party. Don't do something that is obviously going to upset them; and if you do inadvertently upset them, apologize immediately and make it right.

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Creating E-Mail Messages That Work

There are eight sure-fire tips for building a relationships and trust with the people on your list.

1) Send only relevant information that will help your readers see you as an expert in your field. Excess and unnecessary information will only make readers view you as spamming their mailboxes and can affect your Internet reputation.

2) Create an online persona that sets you apart as a live person and not just some plastic corporate face. Provide anecdotes, tell people what's going on in your life, from time to time and give them other ways to come to know the real "you" and not just your company. People love the personal feeling of speaking to a real person, than to a machine.

3) Do not constantly throw sales pitches. Some of your email should simply be interesting, helpful and timely. Nobody loves a salesperson who keeps pushing products to consumers, hence it is important to consider from consumers' perspectives.

4) Create free offers that are relevant to your products or services and give them away with no string attached. Add as much value to what you can offer to your readers and they will treasure and appreciate your efforts and return businesses to you.

5) Always be truthful. Customers can easily tell if you are sincerely helping them or just merely lying about what you are to offer.

6) Do not use overtly hyped up sales language.

7) Never recommend someone else's product or service unless you have used it yourself and find it to be all that the product owner or service provider claims that it is. A true testimonial of the product serves better than a mock-up one.

8) Respect your reader's time. Keep your messages as short and to the point as possible.

Don't expect to build a relationship overnight. It's a process that can take a couple of weeks to a few months but it will pay off well once it begins to happen. If you think you don't have the time, think again. The fact is the exact amount of time that it takes to build a relationship with your prospects through email marketing is going to pass whether you take the steps to do it or not. The only difference is how profitable your business is at the end of that time. It's all up to you.

The success of your email marketing project depends on three aspects of the sales process:

A. Know your lists wants You have to know who you are selling to if you want to make money selling anything. In short, you need to know the wants, desires and interests of the people on your list. This is where you realize that everything depends on understanding the target market you have built your list around.

B. Only sell products that fit your list When you take the time to build a targeted email list, you will have a good idea of what to sell to this list. If you have built your list by giving away a free report or e-course on fishing tips, common sense will tell you that most of the people on your list will be very interested in fishing and fishing related products.

C. Create emails that get people to visit your website In order to be able to sell your product to your targeted prospect list, you would need to have a website in place with an effective sales letter on it. This is to better convince the buyers that they "need" your product and that they "can't do without it".

Cutting to the Chase   Capture Attention With Email Marketing   5 Tips to Boost Your Email Marketing   Six Simple Ways to Engage Your Email Subscribers and Strengthen Relationships   Don't Ask Too Much From Strangers   Mass Mailing: Success Oriented Advertising Solution   

Simple Step By Step Guide on How to Set Up Your Domain, Hosting and Autoresponder

To start up email marketing, you will need a domain name for your website, a hosting provider to store your webpages and an autoresponder to help you send emails automatically to all your subscribers. In this article, I would focus on explaining how to set up using NameCheap, HostGator and GVO for first time users.

Creating your professional email with HostGator and Gmail

A professional email serves as a means for your subscribers to communicate to you in a professional manner. Having a professional email increases the credibility of your business.

1. Log in to your HostGator control panel

2. Under "Mail", click on "Forwarders" followed by "Add Forwarder"

3. For "Address to Forward", you can include words like "customerservice", "support" or your name

4. Then, insert your personal email for "Forward to email address" so that HostGator knows where to forward the email (In order to achieve the best result, Gmail is used instead of other emails)

5. In the meantime, log in to your Gmail account and click on "Settings"

6. Under "Accounts and Import" tab, click on "Add another email address you own"

7. Key in the professional email that you just created in step 3 and follow the instruction

8. Now, any email sent to your professional email will be forwarded to your Gmail

Changing the domain name server (DNS) to HostGator

When you purchase hosting service from HostGator, you should receive two name servers that look like ns123.YourHostingProvider.com. If no, then log in to your HostGator control panel and you can find them at the bottom of the page.

1. Log in to your NameCheap

2. Click "view" to see the number of domains in your account

3. Click "YourDomain.com" followed by "transfer DNS to webhost"

4. Choose "Specify Custom DNS Servers ( Your own DNS Servers )"Key in the two name servers from your HostGator into the first two rows

5. Click "Save Changes" and your domain is now in HostGator's server

Creating a campaign in GVO

A campaign will store all the details of your subscribers and allow you to customize when and whom you want to send your emails to.

1. Log in to your GVO

2. Under "Business Marketing Tools", click on "Auto Responder"

3. Click on "Click here to create campaign"

4. Key in your desired campaign name and its description

5. The name you put in "From Name" will be the name your subscribers see

6. For "From Email" and "Notification Email", key in the professional email you just created so that you will use this email to communicate with your subscribers

7. Tick "Notify about new subscriber" if you want to keep yourself informed every time new subscribers opt in

8. Click "Add" to complete the process

All the necessary set ups are completed and your domain is ready to go online. Last but not least, you will need to transfer your web pages to your hosting provider using FTP program like Filezilla or Kompozer.

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Why People Unsubscribe From Your Emails

Are people unsubscribing from your email marketing in droves? Are you wondering why? Here are some of the reasons why you might be disengaging your customers:

Stop Stalking - if you are sending out daily emails or even multiple daily emails (yes... some companies do) then you will potentially make your contacts sick of the very mention of your name! Nobody can have that much to say about their business all of the time so remember, less is more. Once a week or once a month is probably sufficient to get your message across and PLEASE make it interesting. People are overwhelmed with emails as it is so you need to make sure that you attract attention.

Live up to your subject line - it can be tempting to have clever subject lines that people will click but if your copy doesn't live up to expectations then you are going to disappoint. Generally people will unsubscribe if you are not providing anything useful or at the very least, entertaining for them. This means interesting, informative content and if you haven't got the time, know how or inclination to write it, then get a copywriter in! Expectation + Disappointment = Unsubscribe. It's a simple equation.

Hype - You might think that your special offer is the best thing since sliced bread but if you keep shoving it down people's throats with repetitive calls to action using language such as 'for a limited period only' and 'act now' then people will think you're a bit of a 'Del boy' and ultimately disengage. Try a bit of subtlety...

Inconsistency - there is one worse thing than sending too many emails, and that is not sending enough, or sending them infrequently, randomly and not according to your original promise. If you said from the outset that you would send a weekly/monthly update, then do that. Don't do it when the mood suits you. People generally will have more confidence with you and start to engage with you if you have a consistent dialogue with them and you demonstrate that you are true to your word.

Design - poor layout, lack of branding, links and images which don't work, can't read it on a mobile etc are all things that will have people hitting that unsubscribe button. Whilst it is tempting to use free email templates, think about working with an email marketing service provider who knows that it is ultimately the combination of great design and great copy that will get you noticed.

If you would like help in creating an email marketing strategy for your B2B or B2C email campaigns that will keep people subscribing then please contact Hayley Cashmore on 0845 116 2723 or email info@threespiresconsulting.co.uk

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How to Get Started With Writing Follow Up Emails

Follow up emails are important to keep in touch with your subscribers, promote products to them and ultimately generate sales. You may already know that you must have a variety of emails to keep your subscribers interested. The three basic types of follow up email are email that educates only, email that educates and sells, and email that sells only.

Watch and Learn

Subscribe to 3-4 successful marketers on the internet and learn from the emails you receive from them. Among the things that you should take note are the subject, contents and intervals of each follow up.

Learn from the way they write their subject that can attract subscribers to read the contents. Then, look at the different types of contents that they send to their subscribers and how they promote their products in the contents. Lastly, pay attention to the frequency in which the emails are being sent. Duplicate and tweak their emails strategy and you can start composing your own follow up emails that suit your niche market.

Write Your Own Follow up Emails

Although you can outsource your email writing effort, I recommend that you write your own emails and outsource other tasks instead. Do not be too concerned about your language skills as long as you can get the message across. By writing your own emails, you will be more aware of what you're writing to your subscribers. In the long term you will achieve much greater achievement because you know what your subscribers need.

Schedule Your Follow up Emails

How often should you send your follow up? The rule of thumb is to send once every day for competitive niche like internet marketing niche and 2-3 times per week for less competitive niche like hobby and self-help niche. More importantly, you have to be consistent in sending emails to your subscribers.

Schedule your follow up to be sent at a consistent pace so that your subscribers know when to anticipate your emails. Gradually, they will begin to pay attention to your emails and broadcasts and in time they will start taking action and purchase products from you.

Keep a Follow up Emails Folder

Create a folder and keep a record of all the follow up emails that you've composed before. Analyze the kind of subjects or headlines which are more attractive and offer more clicks. You can always edit them to suit your next niche market or read them again to gain more inspiration for writing more follow up emails.

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2 Email Marketing Factors That You Should Take Notice Of

Email marketing is a crucial part of your online business's success. Without email marketing, you can't follow up on leads who may have thought about buying from you, you can't follow up on customers who have bought from you, and your backend income will be virtually zero. Email marketing is utterly important.

Now there are a lot of factors that goes into a good email marketing campaign. And in today's lesson, I want to go over a few of those factors so that you can be ready to get more sales, and build your customer list up so that you can have backend revenue that will make up 80% of your total business profits. Here's the first factor to consider when doing email marketing:

1) Choosing an autoresponder

Now you definitely don't want to sit at your desk and manually send out hundreds or even thousands of emails to the people on your email list. So to automate this, you will need something called an "autoresponder". An autoresponder sounds exactly like it is. It's simply a program that sends out timely emails to your subscribers or customers - how ever often you specify that you want your email to be sent.

There are many autoresponder services out there. I personally use Aweber. I'm most familiar with their interface, and it's very newbie friendly. But there's other autoresponders out there... you just have to pick the one that is best for you. Here's another element of a successful email marketing campaign.

2) A good subject line

A good email subject line is key. If your subject line doesn't entice someone to click on your article, what good is it? It's like creating an email that nobody will ever read or open. So you're wasting your time if your email subject lines aren't effective!

Now admittedly, I understand that you may not be the best person in the world when it comes to writing good email subject lines. In fact, writing good email subject lines is a bit of a copywriting job. And if you don't know anything about copywriting, I suggest you start learning about it right away.

There's something called a "swipe file" - which is basically a collection of proven and winning ads and sales letters. You can take the headlines from these proven marketing pieces, and craft them into short email subject lines that will more than likely increase your open rate, and increase the likelihood of someone clicking on your website link inside of your email.

Email marketing doesn't have to be tough. Build yourself up a large email list, and you will soon start to profit from your subscribers in a short period of time. And if you already have a customer database, you will want to email them periodically also so that you can earn more sales from them. This is where 80% of your total business revenue will come from, so you can't neglect this aspect of your marketing.

Good luck with using email marketing in your online business today. The sooner you jump on it, the sooner you'll start seeing positive results.

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GetResponse Login Review: Your Channel for Profitable Email Marketing

Autoresponders are a must when it comes to internet marketing and newsletter broadcasting. It allows you to send emails, advertisements, promotions and welcome emails to your opt-in subscribers automatically. Getresponse login has been a perennial contender for the top three ranking spots among the best autoresponders right below A-Weber and iContact. While the company is far from unique, they offer one of the most reliable promotional email advertising programs that are available today.

GetResponse is one of the most powerful autoresponders available with their new email creator. They offer hundreds of templates and over 1000 images that can be used to create professional designer newsletters, which is very easy to use with the click and drag feature. Letters can be scheduled to be sent at a certain day and time around the world on autopilot!

One highly useful business tool offered by the company, as one of their features, is a Real-time tracking and statistics feature that allows to track your signups, sales, commissions and payouts. Smart reporting allows a member to keep track of who is opening, not opening, or clicking on the links inside the email. With this information, a member can then dedicate higher focus on the more productive campaigns.

This is basically the very essence of online home based income opportunities, making good money working at your own home, at your own time, being your own boss, and not having to spend so much time and effort doing your tasks. GetResponse is one of the few programs online that embodies the opportunities that most people expect when getting involved in one. Anyone can easily see this from the list of full features that they have incorporated in their system. From the onset, the program offers a true and realizable image of what it is all about and what to expect from it, you don't get bombarded with false promises and stories filled with hype and exaggeration.

A member can also have the opportunity to earn income through their member referral program. Affiliates can earn 33% residual commissions with convenient payouts. Monthly pricing depends on the number of subscribers:

$15 for 1000 subscribers $25 for 2,500 subscribers $45 for 5,000 subscribers $65 for 10,000 subscribers $145 for 25,000 subscribers $250 for 50,000 subscribers $450 for 100,000 subscribers

You can save 18% if you pay annually. There are no contracts and you can cancel at anytime. The company offers a 30-day free trial.

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Email Disclaimers

"This email and the documents accompanying this email contain information which may be confidential or privileged and exempt from disclosure under applicable law." Many get emails with disclaimers and warnings that begin like this. When you see this kind of notice at the bottom of an email, what should you do? I think in most cases, you can safely ignore such disclaimers and warnings, and just use common sense.

Such warnings and disclaimers usually continue with text like this: "The information is intended to be for the use of the individual or entity named on this transmission. If you are not the intended recipient, be aware that any disclosure, copying, distribution or use of the contents of this information is without authorization and is prohibited. If you have received this email in error, please notify us immediately."

This article is my opinion, and not legal advice. I am a judgment broker, not a lawyer. If you ever need any legal advice or a strategy to use, please contact a lawyer. Emails sent to you that have disclaimers and warnings are not contracts, because contracts are not unilateral. Both sides must agree to the terms of contracts, and usually consideration must be specified for both sides. When someone (only) sends you an email, that does not usually obligate you, except to perhaps admit you received the email.

Such email warnings and disclaimers usually mean one of two things. First, if you received the email accidentally, they want you to delete it; which is what most people would do anyway. The other meaning is, do not share this email with other people. Usually, you would not want to share it anyway.

If someone sends you an email with a warning not to copy their email, does that prevent you from later writing something that overlaps in the same topic area? Often not, if someone emails you that the sky is blue, nothing stops you from later writing or emailing someone about the color of the sky. If you forward an email that causes direct harm to someone, there might be problems, whether there was an email warning or not. You should not post or forward someone else's emails without careful consideration. Whether you do or not, should depend more on common sense, than on boilerplate legalese.

Consider this example: "This email may contain confidential or legally privileged information that is covered by the Electronic Communications Privacy Act, 18 U.S.C. 2510-2521. If you are not the intended recipient, you are hereby notified that any disclosure, copying, distribution, or reliance upon the contents of this email is strictly prohibited. If you have received this email transmission in error, please delete the message from your inbox."

They emailed you, so by definition you are the intended recipient. You cannot copy it? The average person usually does not have to worry about such warnings, because if such warnings were often enforced; how could you back up your computer? (which would copy the message), or tell someone you received the email, etc. Notice the email says you cannot even rely on what the email says. Thank goodness you still have the right to delete that email.

One last example: "If you are not the intended addressee you must not use, disclose, or copy this transmission. We give no representation or warranty as to the accuracy or completeness of the contents of this email. We shall not be held liable to any person resulting from the use of any information contained in this email and shall not be liable to any person who acts or omits to do anything in reliance upon it."

Wow, that email must not have been very important, because they do not care if you pay attention to it or not. Some disclaimers borderline on being silly, and they are not binding contracts, so why do some people and companies add disclaimers to their emails?

Some disclaimers are legally useful, and some are required, however most of them have limited effect. They rarely do any harm, which is why they are used often by lawyers, and others. Email disclaimers are used to try to prevent future legal claims. A few recipients of emails might otherwise think they are getting professional advice or representation, so disclaimers are used.

Lawyers have a good reason to use disclaimers, because they must be clear about whether they represent someone or not. The Ninth circuit Court of Appeals held that a disclaimer written in plain English can avoid the creation of an attorney-client relationship

Businesses use disclaimers to try to prevent unintended contractual obligations. A company answering your question by email is usually not obligated to do anything more, and that is the reason that many businesses use email disclaimers. IRS regulations require disclaimers, and they are sometimes also required by law, especially in the healthcare and financial services industries.

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Email Marketing Etiquette

If you're thinking of setting up an email campaign to grow a customer base, you should consider a few things first. Growing a customer list that is based on value is very important. The customers you have must value what you can offer them as must as you value them as customers. To start this process you must gain their trust and show them that you respect their privacy. Using an untargeted approach to create a customer list is definitely not the most efficient course to take.

Collecting email addresses by giving your potential customers a chance to opt-in is a good idea. Give them something of value to opt-in for by entering their email and name in a opt-in form located on one of your websites. This would be the more prudent course to take. This way the customer makes the choice. When they receive their first email, always give them the option to unsubscribe from your mailing list. For every email you send them afterwards, always give them the option to unsubscribe.

Another thing you might want to consider is keeping your emails short and to the point. People are very busy these days. If whatever point you are trying to make it to long-winded, you will lose your audience real quick. Use short concise sentences and if possible use point form. Only give your reader what is necessary and stay on subject.

Growing your email list will take time. Remember nothing good comes easy. If you take the time to grow you list properly, it will be one filled with customers who value you advice and the information you provide.

Best Regards

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