If you're into opt-in email marketing, then you are taking a big step in the right direction towards making money with your product. You can do all kinds of things with an email list, and it's something that you should seriously consider if you want to blow the lid off your sales and profits.
Now when building up your email list, you need traffic. I generally recommend my clients to test the niche out by using some cheap pay per click marketing (PPC), and see if their squeeze page is collecting subscribers. If it isn't, then I recommend going into a different niche where the opt-in rate is high.
What is a good opt-in rate? Well in my opinion, anything between 20% and 40% are good rates. You can easily achieve this with advertising and free marketing - especially if you're in a small niche. You could takeover the niche and be perceived as the obvious expert in your market.
One of the things that you will want to do once you start building up your list is to keep them engaged. Offer them immense amounts of content that can help them achieve a goal or solve a problem. A few ways to keep them engaged is by offering them a blog, a forum, some articles on your site... and even encourage them to email you back in each email that you send out.
People will definitely email you back and engage in communications with you. They want to know some answers to the basic questions that they have. And sometimes, your answer will be so complex that you will just have to recommend that they purchase your course to get all of the answers that they are looking for.
Now to do all of these things, you need traffic... lots of targeted website traffic. Now this is an easy thing to do. There's always advertising, I'm sure you already know that. And there's also free marketing. There are a ton of free marketing strategies that you can use to take your business to the next level. A few of my favorite are blogging, article marketing, forum marketing, and video marketing.
You will have to test and see which options work best for your business. All of these ways can bring you the traffic you need to grow your list exponentially. The only drawback of free marketing is that it can take a while for it to really come into fruition for you.
However, the allure of earning 100% free profits is something that is enticing also. But this 100% free profits can be used to offset the costs of acquiring a new customer. So I highly recommend doing it. And they don't take a lot of time to implement.
Hopefully you will use opt-in email marketing in your business, because it can be a source of guaranteed profits for you. And this is especially true when it comes to backend marketing - but I'll reserve that topic for another day.
Good luck with using email marketing to earn more money in your online business today.
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