To start up email marketing, you will need a domain name for your website, a hosting provider to store your webpages and an autoresponder to help you send emails automatically to all your subscribers. In this article, I would focus on explaining how to set up using NameCheap, HostGator and GVO for first time users.
Creating your professional email with HostGator and Gmail
A professional email serves as a means for your subscribers to communicate to you in a professional manner. Having a professional email increases the credibility of your business.
1. Log in to your HostGator control panel
2. Under "Mail", click on "Forwarders" followed by "Add Forwarder"
3. For "Address to Forward", you can include words like "customerservice", "support" or your name
4. Then, insert your personal email for "Forward to email address" so that HostGator knows where to forward the email (In order to achieve the best result, Gmail is used instead of other emails)
5. In the meantime, log in to your Gmail account and click on "Settings"
6. Under "Accounts and Import" tab, click on "Add another email address you own"
7. Key in the professional email that you just created in step 3 and follow the instruction
8. Now, any email sent to your professional email will be forwarded to your Gmail
Changing the domain name server (DNS) to HostGator
When you purchase hosting service from HostGator, you should receive two name servers that look like ns123.YourHostingProvider.com. If no, then log in to your HostGator control panel and you can find them at the bottom of the page.
1. Log in to your NameCheap
2. Click "view" to see the number of domains in your account
3. Click "YourDomain.com" followed by "transfer DNS to webhost"
4. Choose "Specify Custom DNS Servers ( Your own DNS Servers )"Key in the two name servers from your HostGator into the first two rows
5. Click "Save Changes" and your domain is now in HostGator's server
Creating a campaign in GVO
A campaign will store all the details of your subscribers and allow you to customize when and whom you want to send your emails to.
1. Log in to your GVO
2. Under "Business Marketing Tools", click on "Auto Responder"
3. Click on "Click here to create campaign"
4. Key in your desired campaign name and its description
5. The name you put in "From Name" will be the name your subscribers see
6. For "From Email" and "Notification Email", key in the professional email you just created so that you will use this email to communicate with your subscribers
7. Tick "Notify about new subscriber" if you want to keep yourself informed every time new subscribers opt in
8. Click "Add" to complete the process
All the necessary set ups are completed and your domain is ready to go online. Last but not least, you will need to transfer your web pages to your hosting provider using FTP program like Filezilla or Kompozer.
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