If you're thinking of setting up an email campaign to grow a customer base, you should consider a few things first. Growing a customer list that is based on value is very important. The customers you have must value what you can offer them as must as you value them as customers. To start this process you must gain their trust and show them that you respect their privacy. Using an untargeted approach to create a customer list is definitely not the most efficient course to take.
Collecting email addresses by giving your potential customers a chance to opt-in is a good idea. Give them something of value to opt-in for by entering their email and name in a opt-in form located on one of your websites. This would be the more prudent course to take. This way the customer makes the choice. When they receive their first email, always give them the option to unsubscribe from your mailing list. For every email you send them afterwards, always give them the option to unsubscribe.
Another thing you might want to consider is keeping your emails short and to the point. People are very busy these days. If whatever point you are trying to make it to long-winded, you will lose your audience real quick. Use short concise sentences and if possible use point form. Only give your reader what is necessary and stay on subject.
Growing your email list will take time. Remember nothing good comes easy. If you take the time to grow you list properly, it will be one filled with customers who value you advice and the information you provide.
Best Regards
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